How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 05:17
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
Processes
People
Perception
Your chatbot friend might be messing with your mind - The Washington Post
Product
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Elon Musk's robotaxi has a serious problem - TheStreet
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Defense Department signs OpenAI for $200 million 'frontier AI' pilot project - theregister.com